User Experience (UX) is part Science, Art and Engineering. At INNOCEAN, we focus on solving problems and enhancing interactions – creating experiences that are both enjoyable for the end user, and align with business goals.
User Experience (UX) is part Science, Art and Engineering. At INNOCEAN, we focus on solving problems and enhancing interactions – creating experiences that are both enjoyable for the end user, and align with business goals.
Capabilities
User Research
Understanding the problem is key to success. We do this by testing with real people and distill their interactions via usability testing, behavioral analysis, card sorting, etc. – to confidently understand what is working well, and likewise, what isn't.
We understand where users needs, business needs, and technical capabilities meet. We provide guidance and bring innovative ideas with UX strategies, that are rich in experience, that will excite your users, and most importantly, fulfill in support of business goals.
Once we understand the problem(s), and the associated user and business goals, we create experience solutions based on knowledge of human behavior and established interaction patterns, that are useful, easy to use, and delightful to interact with.
UX Design always happens. Whether it is intentional or not, someone makes a decision in how a human and product will interact. The difference is, good UX Design happens when we make these decisions [consciously] in a way that understands and fulfills the needs of both users and business alike.
The majority of people do not read, they scan – so your digital touch points need to be supported by language that is clear, concise and useful.
UX Writing contrasts and compliments Copywriting to ensure that things like "microcopy" is easily understood, and assists users in reaching their goals successfully, with confidence.
1 in 5 of those in the US have disabilities – that should be taken into account as we design and develop digital experiences.
We design inclusively – so those that may have limitations (for example, such as visual, audible or cognitive impairments), are able to successfully engage and interact with your digital touch points.
Beyond potential legal ramifications of not meeting web content accessibility guidelines, Accessibility can have secondary and positive impacts as well, including improved usability and even SEO.
Creating unique, one-to-one experiences has become an expectation – and companies can no longer ignore this approach.
In collaboration with Data Science and Creative teams, we can create highly contextual and personalized experiences for site visitors; increasing usability and throughput by anticipating and supporting one's journey.
Our trained UX practitioners can evaluate current digital touch points and provide insights around inefficiencies and recommendations on how to improve usability and overall performance.
