Candidates will be expected to be able to take on the role of media planner and assist the Media Supervisor and Associate Media Director with the day-to-day media planning and implementation efforts for IWA’s general media accounts (Wienerschnitzel/UC Davis Health). The role will be defined by, but not limited to: (1) Execution of communication strategies and media plans, (2) identifying and implementing innovative ideas that will strengthen and differentiate brand positioning, (3) collaborating with other marketing disciplines to successfully deliver various communication and promotional initiatives, and (4) motivating and managing the assistant planner in setting strategic media solutions for developing the media plan. In addition to the above, candidates will also be expected to implement daily tasks in support of the media product, manage regular reporting, develop media recommendations and POVs, and actively pursue market intelligence to stay current with media industry trends.

3-5 years of integrated multi-media strategy and planning, including an understanding of ALL media channels (Digital Video, TV, Social, Display, Events, Sponsorships, New Technologies, etc.), and proven experience developing integrated programs from dry-erase board concepts to execution.

The Media Planner will lead the Assistant Planner and support the Supervisor and Associate Media Director in developing media strategies and plans for multiple, diverse brands (Wienerschnitzel, UC Davis Health). The ideal candidate will be passionate about media and have a background on innovation in the space. They will have strong media knowledge, embrace new go-to-market strategies and demonstrate superior client relationship skills.

Key Role Responsibilities

• Developing the strategy, development and execution of all media plans for several of IWA’s General Accounts
• Learning and embracing all phases of the clients’ marketing objectives
• Understand the competitive landscape of multiple lines of business
• Maintain an "always current" perspective with market conditions and evolving media landscape
• Manage media planning and implementation (Cross-channel)
  • Implement campaign development across partner agencies & clients
  • Manage optimization, approval changes and coordinate with cross-discipline team (media, account, creative, production) when needed
  • Manage and analyze performance data reporting with internal team members and clients- ensure reports are insightful and apply actionable recommendations that meet and improve on client business objectives
  • Drive consistent coordination across Media and Analytics Teams
• Manage workload and growth of assistant planner

Management Responsibilities

• Individual will be point person on implementing media for the general accounts
• Work closely with peers within IWA and partner agencies, specifically, to advance plan, integrate, and align with Strategic Planning, Creative, and Account Service and partner those inputs with thoughtful media insights and programs
• Leverage all existing media and engagement partnerships and, when aligned with the ideas platform, maximize their value

Fiscal Responsibilities

• Responsible for supporting the issuance of all budgets, tracking documents and media highlight info in a timely and regular basis

• B.S/B.A. preferred – preferably in Advertising/Marketing/Communications
• Minimum three - five years of media planning and buying experience including national and local media – both traditional and digital
• Must have a solid understanding of media math
• Microsoft Office (Microsoft Excel and Power Point Expertise)
• Knowledge of Media-related research, planning, buying & digital related resources

• Fun and fast-paced agency environment.
• Lots of individual autonomy & rewards for merit and creativity.
• Be part of a close-knit and exciting team & growing agency.
• Enjoy catered happy hour every Thursday and breakfast on Fridays.
• Full-time Barista on-site.
• Amazing views of the Pacific Ocean by the pier in HB.
• 100% paid Medical, Dental and Vision Premiums.
• Generous PTO.