We are searching for a candidate who possesses strong verbal and written communication skills with a disciplined approach to media strategies, recommendations and presentations. The Associate Media Director is responsible for developing and leading strategies and media plans as part of a collaborative team. The candidate needs to have a deep understanding of digital, traditional, B2B, and lead generation marketing from start to finish. The best candidate will have the ability to envision ways to prove ROI and media effectiveness using the right tools for the right client and situation.

The primary client for this role is a mid-size franchisee based QSR account buy the role will oversee other general accounts. The current media strategy is traditionally based, including heavy couponing using FSI’s. The Brand is ready to evolve the strategy to include more digital which will require selling-in to various franchisee stakeholders. There will be significant travel in the western region during peak cycles. Client media activity is relatively consistent with little re-planning through the year.

We are a rapidly growing team and as such there will be additional responsibilities which are to be determined. The team continually pitches new business. The department structure will evolve based on collective client needs. Media neutrality, objectivity, and fresh thinking will be highly valued.

Key Role Responsibilities

• Learn and embrace all phases of the clients’ marketing objectives
• Maintain a strong relationship with clients and vendors which will require travel to franchisee meetings
• Work with account teams to develop media strategy briefs
• Attend outside presentations by the media for the purpose of evaluating new information and services; maintains a high professional profile
• Maintain an "always current" perspective with market conditions and evolving media landscape
• Understand the competitive landscape
• Participate in new business assignments

• Maintain and manage all media reporting including, but not limited to, flowcharts, budget summaries, status reports, digital analysis and insights, ROI presentations
• Act as primary negotiator and coordinator with sales representatives for audience study results, merchandising assistance, and other activities, as needed

Management Responsibilities

• Supervise support staff in the execution of media plans, including supporting data, preparation of media budgets, scheduling insertions, and negotiation of contracts
• Train and develop the skills of media support staff
• Actively lead the team in developing impartial, strong, and respectful relationships with vendors

Fiscal Responsibilities

• Cost effectiveness should be delivered when managing staff, travel, research and other administration duties
• Ensure that media budgets and vendor placements are accurate, eliminating negative budget ramifications
• Seeks ways to gain new business or other revenue opportunities

• Healthcare experience required
• Ability to conceptualize and move media into new channels, investigate options weighing costs v. benefits
• Experience in building/presenting media-neutral plans, understanding the strengths of each media channel and communicating recommendations formally including, objectives, strategy, rationale, and all supporting materials
• Hands on involvement with digital analytics and trouble-shooting of digital executions
• Superior knowledge of digital media theory, terminology, systems, analytics and processes
• Programmatic experience and skills would be beneficial
• Solid awareness of industry trends and planning/measurement models
• Demonstrate strong analytical, critical thinking and problem-solving abilities
• Proven ability to handle multiple priorities and tasks and consistently meet deadlines
• Strong organizational skills and attention to detail
• Demonstrate team leadership and management skills
• Proven ability to work independently and as part of a team
• Excellent written and verbal communication and presentation skills
• 7-10 years of agency/marketing experience
• Bachelor’s Degree required-preferably in Marketing/Communications

• Hands-on ability to use:
  • Microsoft suite of tools: Word, Excel, Power Point, etc.
  • Programmatic
  • Media-related research, planning, buying & digital analytics & trafficking tools & software (Media Ocean’s Prisma is a plus)

• Fun and fast-paced agency environment.
• Lots of individual autonomy & rewards for merit and creativity.
• Be part of a close-knit and exciting team & growing agency.
• Enjoy catered happy hour every Thursday and breakfast on Fridays.
• Full-time Barista on-site.
• Amazing views of the Pacific Ocean by the pier in HB.
• 100% paid Medical, Dental and Vision Premiums.
• Generous PTO.