Overview

We are a full-service advertising Agency located in Orange County, CA with a fast-growing Dealer Marketing Services team. We have an immediate need for a strong, entrepreneurial, independent-minded, and experienced Director of Digital Programs.


Duties & Responibilities

Architect Tier 3 national programs using deep expertise in:

  • Systems & design thinking
  • Business modeling
  • Profit projections
  • Contract negotiations
  • Revenue share modeling
  • Vendor vetting selection & management
  • Vendor billing
  • Tier 3 advertising
  • Tier 3 marketing
  • Tier 3 digital programs
  • Multi-tier data ingestion & migration
  • Multi-tier data security
  • Latest Tier 3 business, web, lead management, workflow and sales process management technologies, software, platforms and solutions.

Requirements

  • Agency experience with a top-tier automotive brand within a fast-moving, demanding, and unforgiving matrix environment
  • Self-starter attitude, pride in ownership, entrepreneurial spirit – a great “work ethic” – you believe you can accomplish what others cannot
  • Can-do attitude, doesn’t take no for an answer, high-level of autonomy, and exceptional judgement – both in character & messaging
  • Full operational understanding of how a modern automotive dealership business is structured & run in a highly-profitable manner
  • Direct experience or the equivalent ability to set up & manage an OEM Dealer Marketing Services program for a top-ten OEM
  • Direct experience or the equivalent ability to conduct vendor investigation, evaluation, vetting, and selection for all vendors required by the program – within both the services & technology spaces
  • Direct experience or the equivalent ability to successfully negotiate all required vendor & partner contracts, successfully work with legal & contracts departments at every entity, as well as successfully support & satisfy procurement & finance personnel both internally and at our vendors & clients to keep the project moving, garner final agreements & agreed negotiations, and acquire final client & vendor signatures
  • Direct experience or the equivalent ability to implement & launch a top-ten OEM Tier 3 Dealer Marketing Services program at full-scale, on-time and on-budget, through successful cross-partner team management, with regular updates to all project stakeholders, and crisis mitigation and avoidance to successfully limit project risk from inception, through launch, through normal program operation.
  • Direct experience or the equivalent ability to interface with program dealers, to assist in onboarding dealers to the program, training dealers on all program systems, and addressing concerns and issues that will arise across all phases of the program
  • Direct experience or the equivalent ability to balance Tier 1 and Tier 3 needs, desires, budget & funding requirements & constraints, advertising & marketing support, etc
  • Ability to move the project forward - no matter what - within a complex, matrix working environment, with potentially hostile partners
  • Ability to work with many different individuals across many different partner entities - with many with different and possibly conflicting motivations, needs, and desires
  • The successful candidate will be able to listen actively to all parties, properly prioritize all concerns and inputs, and move the project forward by negotiating where appropriate, “horse trading” where needed, and “whipping the vote” when necessary
What Will Put You Over The Top?
  • Direct work experience and business connections to a large number of automotive dealers across the country
  • Prior work experience setting up & running a similar program for a direct competitor within the space
  • Prior work experience setting up & running a similar program for an OEM
  • Ownership and/or recent sale of a similarly competitive business with ties to many dealers across the country

Benefits

  • Fun and fast-paced agency environment.
  • Lots of individual autonomy & rewards for merit and creativity.
  • Be part of a close-knit and exciting team & growing agency.
  • Enjoy catered happy hour every Thursday and breakfast on Fridays.
  • Full-time Barista on-site.
  • Amazing views of the Pacific Ocean by the pier in HB.
  • 100% paid Medical, Dental and Vision Premiums.
  • Generous PTO.

Are you ready to join the family?

Apply now
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